New Arrivals
Blog posts
RSVP to Brooklyn Grand Opening
🚨 HURRY & MARK YOUR CALENDARS 🗓️We are FINALLY ready to officially announce the Grand Opening Date, Address & RSVP of our newest location! 📍Where? 66 Ainslie St Store B, Brooklyn, NY 1121...
Read moreHello all, We are excited to announce that we are now senti senti (formerly oo35mm)! We wanted a new name that not only represents what we do, but one that could grow with us. What does senti senti...
Read moreDiscover the secrets behind AXIS-Y's innovative skincare line!
Don't miss our exclusive interview with AXIS-Y, the innovative skincare brand loved by beauty enthusiasts worldwide. Discover their secrets to radiant and healthy skin. Stay tuned!
Read moreThis hidden beauty emporium houses an incredible edit of Japanese and Korean beauty brands and most importantly is staffed by a friendly and knowledgeable team.
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Anita Bhagwandas
This second-floor beauty cave on Mott Street is a best-kept secret for editors in the know who load up from its cleverly curated shelves.
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Kayla Jacobs
The attention you expend reading labels and chatting with the dewy skinned staff will be worth it when you find that dream product you never knew you were missing. senti senti (formerly oo35mm) is a true experience in beauty culture and Chinatown beauty shopping.
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Danielle Guercio
This narrow space is lined with brightly lit cubbies filled with rare products. Snag the brands you’ve only ever heard about in beauty junkie YouTube videos or let the staff know what you’d like to improve about your skin -- chances are they’ve got just the thing.
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Roxanne Fequiere